THE PROJECT – CLICK TO EXPERIENCE
FEATURED ON CBS NEWS
FEATURED ON ADWEEK
AD AGE PICK OF THE DAY
INTERVIEW IN WNW MAGAZINE
SOCIAL SHARES FROM REPORTERS AND PUBLIC
INCLUDING CNN AND HUFFINGTON POST
THE EXHIBIT
Look at any fashion magazine and you’ll notice endless lists of celebrity’s “essentials.”
But none of those items are ever actually essentials.
So we hijacked GQ and Cosmo’s photo style
with raw stories of essentials for survival.
And got more press than most ad campaigns
on a side project budget.