Born in a small city in a small country,
I feel lucky to make a living off big ideas.
Ideas that have taken many shapes and sizes.
Like the first real VS virtual tennis match, pitting John McEnroe against his toughest opponent: himself.
Premiering in 52 countries with more views than the NBA finals.
Or a man falling in love with a sport he can’t even see. Only to commentate it for the world.
In a 3.5 hour live television broadcast.
Or the entire reinvention of the NBA viewing experience. That brought out everyone from Lil Wayne to President Obama.
Over the years, these efforts have helped a beer brand shatter sales, going from #5 to #1 in the country. Won awards from EMMYs to Cannes Lions Grand Prix. And couldn’t have been possible without the collaboration of some of the best people in the world.
CURRENTLY
Johannes Leonardo
Creative Director
2023-Present
PREVIOUSLY
FCB New York
Creative Director
2022-2023
Associate Creative Director
2021-2022
Senior Copywriter
2019-2021
Publicis New York
Senior Copywriter (FL)
2018-2019
Kirshenbaum, Bond & Senecal
Copywriter
2016-2018
Momentum
Copywriter
2015-2016
SapientNitro
Jr. Copywriter
2014-2015
CITIZENSHIPS
U.S. / E.U. / SWEDISH